Contributions: Game/Experience Design, collaborated with Merkley & Partners
The Tic Tac® Viewr mobile application enhances the traditional advertising experience, by enabling consumers to interact directly with the outdoor and print advertising as well as product packaging via a breadth of cutting edge, markerless augmented reality (AR) experiences. The brand debuted a three-tiered billboard featuring an AR experience with an unexpected social twist in the heart of New York City‘s Times Square.
Consumers download the Tic Tac® Viewr app to interact with advertising or a box of Tic Tac® mints simply by pointing their device at the outdoor ads, print ads and packages. It also provides colorfully illustrated, tongue-in-cheek tips on how they can shake up their everyday life.
Each print and out of home advertisement offers different Augmented Reality experiences, such as context on how long 13 years really is, or games that challenge consumers, for example, to move to the other side of the bed. Tic Tac® Tibby is a playful experience that uses the box of every flavor of Tic Tac® mints as a background for a game where the user scores points by tossing Tic Tac® mints into the mouth of a 3D character.
Finally, the Tic Tac® Viewr app provides up to 20 unexpected, fast moving Shake It Up™ microgames to give every day experiences or sayings a fresh perspective
Released February 6, 2012 on iOS and Android