Game Design, Production.
Mobile and online virtual world (formerly All Girl Arcade) was free to play with subscription and microtransactions. Monetization and UI/UX enhancements paired with A/B testing drove up overall LTV.
Calling all Fashionistas! Spark City World, the multiplayer virtual world for girls online and mobile is here! Shop, dress-up, play games, explore, or just hang out and chat with new friends. Get your very own apartment to customize and throw amazing parties. Get dressed up and go out on the town, walk the runway, or just walk your dog. Stroll through city streets chatting with other players or shop all day long in malls full of stores with everything from clothing and furniture to food, pets, and cars!